Brand name: One of the main criteria of the brand.
Brand name or naming – is creation of a brand name that is subject to registration as a trademark.
The most important criteria for creating a brand name is its compliance with the strategies and goals of the brand. Naturally, the name should be beautiful, stylish and unusual, but most importantly, it should convey to consumers what exactly the brand carries. If the brand name is successful among consumers, then this is the key to the success of your brand in the market.