Brandbook of the company:
Brandbook is an internal document of the company, which contains all the important information about the brand. Basically, it can be said that the brandbook describes the brand and contains a corporate style guide, where the main idea of the brand and the basic principles of its use are formulated. Brandbook usually contains:
1. characteristics and features of the target audience;
2. brand concept;
3. corporate identity;
4. brand promotion strategy (images of all advertising messages, advertising plots);
5. corporate identity, communication within the company.